Victoria’s Secret Angel Card; a customer points program with exclusive benefits available to card holders. To bring awareness to the program, I created an exclusive brand experience that indulges, entertains and deepens the customer engagement with the brand while also driving recurring traffic to it's global website.
I developed a landing page that loosely represents a 30 day calendar that “unlocks” tempting deals and must-see content. This provided the consumer with tools to tell her friends about the exclusive benefits of being an Angel Card member while rewarding her for her participation. I ensured the total experience was branded and easy to understand, yet felt personal and fun.
Duties: Concept, art direction, design, and production.
By the Numbers: In just 30 days the campaign increased credit sales +28% over the entire previous year, received increase of +25% new applicants over the entire previous year and saw a +29% increase in new opened accounts over the entire previous year.