A 360 campaign targeted at video game and movie effects designers. I created the "Zebraphant" character to show the limitless potential the Dell Precision™ workstations have in harnessing one's imagination. I collaborated with famed photo-illustrators Lorenz-Avelar to bring the concept "If you can imagine it, you can create it." to life.
Duties: Concept, art direction and design.
Completed at Wunderman NY