Ralph Lauren's Polo brand's sponsorship of the U.S Open Tennis Championships provides apparel for match officials, umpires and ball boys and pays roughly $8 million in sponsorship.
In a separate deal with American tennis Star Venus Williams, Polo utilized the world's No. 1 ranked women's tennis player to produce a one-off webcast tennis clinic. The clinic reached a global audience as it was streamed live online exclusively at ralphlauren.com and accessible on mobile devices. It was a high-profile kind of get-to-know you process, that brought attention to Polo's relationship with the U.S. Open and how they can bring unique experiences to both the fans and the consumers.
I was responsible for the creation of the visual identity and UX of this engaging initiative and also provided the art direction for mobile shopping experience that was attached to the program.
Duties: Art direction and UX design.
Results: It provided Polo customers around the world a unique experience to personally connect with one of the world’s premier tennis legends while engaged in her sport. A ground-breaking experience that showed a dynamic way of connecting fashion, technology and sports in a way that had never been done before.