Ultrafabrics® is a pioneer in the polyurethane synthetic leather industry. The company adopted a ‘Mobile First’ design approach which included ground-up creation of their mobile site to better reflect the depth and breadth of their product offering which competes in nine global markets.
Bringing products to life in mobile required a deep understanding of the core-customer needs and purchase patterns. Through various hypothesis, usability tests, and design iterations a new mobile experience was adopted. Additional usability and task-based testing uncovered that a handful of changes needed to happen and left the project’s primary goal accomplished.
Using their fabric swatches as inspiration, a tight square grid organized their service and product offerings into a clean and effective user experience.
Duties: Art direction, UX/UI design.
Designer Love: Post-project feedback surveys and interviews of existing users (of the previous design) resulted in a 92.7% approval and satisfaction rate.
Completed at Arkadia & Co.